CITROËN DS3 LAUNCH

Client: Citroën Suisse
Date: May and June 2010
Location: Across Switzerland

The challenge:
In cooperation with PR Facts and Euro RSCG Geneva, Citroën Suisse commissioned us to carry out a live communications campaign. The task was to introduce the general public to the new DS3 in an unconventional and innovative way.

Our approach:
The centrepiece of the campaign was a roadshow through Switzerland. A branded truck with two converted overseas containers drove from city to city and set up a DS3 lounge at a well-frequented spot in the city centre for three to five days. The events were supported by various advertising and PR measures, which we implemented in cooperation with our project partners. The campaign was an overwhelming success: the sales targets for Switzerland topped expectations, and the project won us the 2011 Xaver Award in the category “Best Live Communications Campaign”.