ZURICH CITY COUNCIL CONSULTATION DOSSIER

Client: Zurich City Council
Date: February 2013
Location: Zurich

The challenge:
The Zurich City Council commissioned us to conduct a study to determine the feasibility of using a building as an event location. Our conceptual analysis and strategic insights formed the basis on which the council determined its course of action.

Our approach:
The consultation dossier encompassed a SWOT analysis, comprehensive research on the Zurich market environment, a matrix of possible event formats, the identification of potential clients and a thorough evaluation of the infrastructure.