Client: FIFA
Date: Since 1996
Location: Various

The challenge:
Every year we are asked to develop an event design for the FIFA Congress. The main challenge is to create a design motif based on a distinguishing feature of the current host country. The artwork is then featured in countless communications media as well as on the signage and branding at the event. 

Our approach:
For the 2013 FIFA Congress in Mauritius, the event identity was centred round a turquoise wave pattern. In Budapest in 2012, the design was inspired by traditional Hungarian Kalocsa embroidery. A Swiss artist was commissioned to develop a paper-cut motif for Zurich’s 2011 congress. Zebra stripes adorned the communications media for the 2010 event in Johannesburg.