Client: MCH Group
Date: 23 April 2013
Location: Messe Basel

The challenge:
We were asked to develop an event identity to complement the architectural style of the new exhibition hall and MCH’s look and feel. Innovative, modern, sophisticated and competent were the four values that the event was to communicate to attendees.

Our approach:
Inspired by the MCH logo and the new building’s façade, we developed an eye-catching triangular motif that combined classic grace with a trend-setting edge. We chose a playful approach to designing the print media, embellishing them with perforations and other graphic refinements. At the event itself, the design concept was rounded off with a light show consisting of neon triangles.