CONCENTRATE

Client: MCH Group
Date: 22 August 2012
Location: Hall 9, Messe Zurich

The challenge:
Storytelling was the theme of the fourth edition of the MCH Group’s marketing and networking event. The popular fairy tale Little Red Riding Hood served as the leitmotif for the both the décor and the evening’s programme, and was to be integrated into the invitation communications as well.

Our approach:
We developed a modern-day, abstracted Little Red Riding Hood design motif. A thin red line wound its way through all printed materials. What’s more, a white wall featuring outlined illustrations encouraged guests to pick up pens and pencils and complete the drawings themselves.