Client: IWC Schaffhausen
Date: 18 January 2011
Location: Palexpo, Geneva

The challenge:
For the glamorous IWC film gala evening “A Night in Portofino”, we were chosen to create designs that would embody the alluring look and feel of Portofino in the 1950s and its unforgettable stars of the silver screen.

Our approach:
We used an original 1950s font from old-fashioned film posters and cinema signs, various special material and historical photographs from Portofino of that era, giving the print media a pleasing, homogeneous look. The tickets, menus, postcards, table cards, badges, a Portofino backdrop for the stage, as well as an outsized cinema sign serving as the entranceway and the event’s entire signage, were all designed in the same consistent style.