SFL Award Night

Client: Swiss Football League
Date: since 2014
Location: KKL, Lucerne

The challenge:
With its SFL Award Night, the Swiss Football League wanted to establish its own independent and individualised event. The awards are intended to promote the SFL brand and its new corporate presence among both players and fans and strengthen their identification with the brand.

Our approach:
The event differed from other awards ceremonies thanks to a future-oriented and multimedia concept. We created an innovative show format for around 600 guests, followed by a "flying dinner" and a big party for the players. An interactive event app led the guests through the evening.