Client: bsw leading swiss agencies
Date: 26 August 2010
Location: Hallenstadion, Zurich

The challenge:
To mark the company’s 75 years of advertising with a big birthday bash, while at the same time emphasizing the importance of a strong sense of community.

Our approach:
True to the evening's slogan "It's all about sharing", guests took their seats at two 70-metre-long elegantly set tables. A total of 35 lots were offered up for sale by the different agencies in a silent auction. The proceeds of the auction were used to foster young advertising talent. The performance from aspiring rapper Knackeboul was a further highlight of the evening.