175th ANNIVERSARY OF CONFISERIE SPRÜNGLI

Client: Confiserie Sprüngli
Date: 4 June 2011
Location: Maag Halle, Zurich

The challenge:
To celebrate its 175th anniversary, the company wanted to throw a big surprise party for its employees. The purpose of the event was to thank the roughly 800-strong team for all their hard work and to take them on a journey through the history of the brand.

Our approach:

The journey began with a walk through a tunnel hung with greetings and thank-you cards from the local community, which led into a colourful, exciting funfair. Special guests at the event were illustrators Ted Scapa und Max Spring, whose sketched interpretations of the occasion were broadcast live on screens. Following dinner, the guests helped with colouring in the pictures.