Client: IWC Schaffhausen 
Date: 19 January 2016
Location: SIHH Palexpo, Geneva

The Challenge:
The launch of a new watch collection by luxury brand IWC is always a highlight of the prestigious annual SIHH watch exhibition in Geneva. The legendary IWC Gala has risen to international renown, and each year the goal is to surpass all the previous galas in terms of originality and creativity. 

Our Approach:
We recreated the beginnings of aviation, transporting the guests back to the 1930s. A revue-style show specially designed for the event and featuring renowned artists like Patti Austin, Ronan Keating, Till Brönner and comedian Rob Brydon provided first-rate entertainment.