Client: Lotus Cars
Date: 29 September 2010
Location: The Louvre, Paris

The challenge:
Using the slogan “Lotus New Era - the future starts here”, Lotus Cars underlined the relaunch of its brand with an exclusive gala event at the 2010 Paris Motor Show.

Our approach:
The event ushered in the new era in the impressive setting of the Louvre. A multimedia show projected on a 360-degree screen immersed guests in the new world of Lotus during the subsequent gala dinner. The highlight of the evening arrived when the company’s CEO unveiled the four new concept cars on a catwalk in the middle of the dining area. Thus guests were given an exclusive preview before the new models were officially presented the next day.